LifeLabs is our in house research and insight service, designed to find new, more effective ways to close the gap between the real world and our creative process. We create lab environments, on and off line, to learn, test and iterate with the audience, giving them the opportunity to respond to, and influence, our thinking and ideas.
We work with specialists from different fields of research, including semioticians, data scientists, trend experts, ethnography and influencer marketing, to bring expertise and insight to what we do.
We explore new, more innovative ways to get beyond the traditional boundaries of research, and creative development, to find new truths.
Our approach is collaborative and agile, working at the speed of the timing plan, and always creating opportunities for our team, and clients, to define truth together.