We live in a world where people now trust influencers more than advertising.
Where influencer marketing consistently outperforms other channels at grabbing attention, memorability, creating a buzz, brand awareness, and converting this into consideration.
Where influencer, as an integral part of the media mix (not an outlier), delivers a powerful multiplier effect.
This new world requires a different type of creative agency.
One that understands how brands can thrive in this creator economy.
With influencer expertise, brand strategy and creative working together in one team, supported by broader social, digital and media know-how.
And a ‘none of us is as smart as all of us’ culture of collaboration to keep everyone honest.
An agency on a mission to challenge the old formulas and norms of what advertising should look like, to create stand out and relevance today.
The Corner. A modern agency for modern times.