All for this

Instead of simply badging the 2013 Champions League with another brand logo, we collaborated with UEFA to create a unique adidas experience for fans. Capturing live data during the game, we then invited fans to predict the final. Every tackle, every nutmeg, every goal, every foul.

'Predict The Final' the story

#AllForThis was no.1 branded term by the end of the game

'Predict The Final' game & app

Live data OOH

I predicted the UCL Final! Think you can do better? Prove it...

Gareth Bale

adidas store Oxford St.

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