London Youth
Perrigo logo

Adidas

All for this

Instead of simply badging the 2013 Champions League with another brand logo, we collaborated with UEFA to create a unique adidas experience for fans. Capturing live data during the game, we then invited fans to predict the final. Every tackle, every nutmeg, every goal, every foul.

Advertising Design & UX Events & Activation Social

'Predict The Final' the story

#AllForThis was no.1 branded term by the end of the game

'Predict The Final' game & app

Live data OOH

I predicted the UCL Final! Think you can do better? Prove it...

Gareth Bale

adidas store Oxford St.