London Youth
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London Youth

Champion London Youth

The words used to describe people can impact their identity and behaviour. LABELS is a limited collection of T’s from Champion and London Youth inspired by the personal stories of young Londoners and the negative stereotypes they challenge and defy every day, with the support of good youth workers.

Available at the Champion store and Urban Outfitters, London.
All profits go to

Advertising Content & Production

Buy the T.
Not the Stereotype.

Launch at Champion store, Brewer St

Celebrating Young Londoners


‘Found’ by Alda

‘It’s Not Like That’ by Daniele

‘All Together Now’ by Jhonattan

‘Future’ by Subira