London Youth
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'Heart immigration'

Jigsaw wouldn't be Jigsaw without immigration.

From the Afghan Coat that started it all (brought back to the UK in 1970 by Jigsaw founder John Robinson), to the 45 nationalities it now employs across the business, immigration and cultural diversity has helped Jigsaw define
what we now know as ‘British style’ on the high street.

Our campaign for the AW17 collection acknowledges this debt and celebrates it.

Advertising Content & Production


Couldn’t agree more with @inside_jigsaw People need to see the debt that we owe to immigration.

Sadiq Khan, Mayor of London

Oxford Circus, London

Jigsaw's campaign is nailing wokeness like no other British brand.

Huffington Post

Social & Digital