London Youth
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Adidas

It's blue. What else Matters?

We appealed to the 'blue passion' of Chelsea fans by challenging them to buy the new shirt without seeing it. And we invited Chelsea players to step off the conventional new-shirt-catwalk to demonstrate their passion for the club by immersing themselves in Chelsea Blue. Literally.

Advertising Content & Production Events & Activation Social

We challenged Chelsea fans to buy the new shirt without seeing it.

'Blue'

This is Fucking awesome.
Respect from a Madrid fan.

@RashidMammedli

Sales up 27% YOY.

Oxford St. store