The Senet Group is an independent body made up of the UK's biggest gambling companies: Coral, Ladbrokes, Paddy Power Betfair, William Hill, ScotBet, SkyBet and Gala Bingo to prompt responsible gambling.
Now in it's second year, research shows our campaign has helped over a third of regular gamblers control their gambling.
My gambling used to be the subject of hour long arguments with my girlfriend. This 'Bad Betty' ad turns it into a short phrase that would make us both laugh
and make me listen.
2M UK adults used