The Senet Group

When the Fun Stops, Stop.

The UK's first ever industry-wide responsible gambling campaign. Before launch, Radio 4 said it would be mere “window dressing”. It has since helped over 5m adults approach gambling more responsibly.

'Betting Shop'

My gambling used to be the subject of hour long arguments with my girlfriend. This 'Bad Betty' ad turns it into a short phrase that would make us both laugh and make me listen.

29 year old bloke

'Bungalow'

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