Adidas

'It's Blue,

What Else

Matters?'

We challenged Chelsea fans to demonstrate their true blue loyalty, and pre order their new Chelsea shirt before even seeing it, on the basis that it’s blue.

Adidas

'It's Blue,

What Else

Matters?'

We challenged Chelsea fans to demonstrate their true blue loyalty, and pre order their new Chelsea shirt before even seeing it, on the basis that it’s blue.

Adidas

'It's Blue,

What Else

Matters?'

We challenged Chelsea fans to demonstrate their true blue loyalty, and pre order their new Chelsea shirt before even seeing it, on the basis that it’s blue.

Adidas

'It's Blue,

What Else

Matters?'

We challenged Chelsea fans to demonstrate their true blue loyalty, and pre order their new Chelsea shirt before even seeing it, on the basis that it’s blue.